GrowthLab Marketing Pipeline
How lead qualification times dropped by 85% and marketing ROI increased 3.2x with an automated generative lead scoring pipeline.
The Challenge
GrowthLab spent substantial advertising budget on Facebook and Google Ads but struggled to convert leads. Sales representatives manually scored and contacted incoming leads, taking over 12 hours. During this delay, prospect interest cooled, and cold contact rates were low.
The Solution
Doosix designed a real-time lead qualification funnel. Incoming leads are scored instantly using generative AI based on company profile data and budget answers. High-value leads trigger immediate Slack notifications and personalized email outreach, while lower-scored leads enter automated nurturing workflows.
Technical Architecture
The system integrates Facebook Ads API, CRM APIs, and Node.js backend pipelines. We implemented OpenRouter API connection queues to score business profiles and generate personalized outreach copy in real-time, backed by Redis queues to handle spikes.
Pipeline Workflow Steps
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1Lead is captured from active ad channels and synced via webhooks.
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2Generative AI queries company data and scores qualification criteria instantly.
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3Qualified leads receive a personalized email checklist matching their budget and profile.
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4Sales reps are alerted on Slack with a detailed lead summary and pre-drafted call scripts.
Results & Long-Term Impact
GrowthLab eliminated manual lead sorting completely, saving over 200 hours per month. The response time dropped from 12 hours to under 2 minutes, increasing bookings by 40% and delivering a 3.2x increase in overall advertising ROI.
Project Specifications
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